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Running Subway’s 20-Year Journey

Successful entertainment properties are the result of a seamless and unseen network that forges together creative talent, big ideas and strong management.

Running Subway is a New York-based entertainment production company that conceptualizes, produces, markets and manages iconic productions and exhibits. Since inception Running Subway has staged a multitude of successful shows and exhibits combining traditional entertainment with innovative technology and groundbreaking ideas to provide audiences with unique and unforgettable experiences.

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Running Subway brings over 20 years of conceptualizing, producing, marketing and managing iconic productions and exhibits.

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Production

Running Subway has produced various award winning and record breaking museum exhibitions and theatrical productions. Starting from the rights procurement all the way to opening night, we are involved through every step of the way.

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Venue Operation

Running Subway has extensive experience in creating and opening live entertainment venues across the country. Running Subway has opened four unique venues in New York including Bodies at the South Street Seaport, the Rock and Roll Hall of Fame Annex and the exhibition center Discovery Times Square.

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General Management

Running Subway manages all of our entertainment properties by applying optimization strategies and programs through discipline, innovation and analysis to maximize the return on a project. As General Managers, we develop and oversee production budgets, hire and supervise staff, negotiate all contracts and provide reporting and analysis.

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Marketing

Running Subway utilizes marketing strategies to promote and enable entertainment brands to discover new paths for growth. By maintaining a comprehensive knowledge of the industry and focusing on strengthening the relationship between brand and consumer, Running Subway's marketing team strives to implement compelling and results-driven advertising, promotions and communication campaigns.

Key Milestones

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2004

Company founded by James Sanna, combining entertainment and event production expertise.

2006

Produced the Broadway debut of Dr. Seuss’s How the Grinch Stole Christmas!, establishing its theatrical production credentials.

2009

Opened Bodies…The Exhibition in New York City, showcasing preserved human anatomy to audiences—which became one of the most attended exhibitions in NYC.

2011

Launched major immersive shows at Discovery Times Square including Harry Potter: The Exhibition, CSI: The Experience, Pompeii: The Exhibit – Life and Death in the Shadow of Vesuvius and Bodies…The Exhibition

2014

Revived The Grinch on tour, sustaining its seasonal theatrical success.

2021

Hosted Immersive Van Gogh in NYC, featuring 360° digital projections of Van Gogh’s artworks with music and interactive elements.

2022

Opened RiseNY, an original, multi-sensory attraction blending documentary film, museum-style galleries, and a thrilling flying ride above New York City.

2024

Produced the Dead Sea Scrolls - 75th Anniversary exhibition returned to the US after nearly a decade at The Ronald Reagan Presidential Library and Museum.

2025

Brought an adventure 6 million LEGO® bricks in the making to OMSI with Jurassic World by Brickman®.

entertainment properties
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Running Subway creates and operates immersive experiences that captivate and inspire.

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Running Subway has produced, premiered and toured world-class exhibits across the country.

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We produce world-class theatrical productions that captivate audiences and deliver results.

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We have designed, built, and operated four unique venues for limited-run exhibitions in NYC

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