We strive to create iconic entertainment properties with universal appeal by combining new technology and groundbreaking ideas.

Management

JAMES SANNA - PRESIDENT / CEO

James Sanna is a multi-faceted producer, creating shows for stage, immersive experiences, museums, and television. Sanna founded Running Subway in 2004, a New York-based entertainment production company that specializes in the procurement, development, and production of iconic and innovative live entertainment properties. Under his leadership, Running Subway has produced various award-winning and record-breaking museum exhibitions, stage experiences, and major network television specials. 

Prior to founding Running Subway, Sanna was the Executive Producer at Madison Square Garden Entertainment overseeing several top-grossing productions including The Radio City Christmas Spectacular in twelve markets nationwide, and A Christmas Carol - The Musical. Sanna oversaw the production of The Radio City Christmas Spectacular Television Special on NBC. Sanna was responsible for presenting over 100 shows at Radio City, Madison Square Garden, and Broadway.

 

 ELIN EGGERTSDOTTIR - SVP OF PRODUCTION

Elin Eggertsdottir is an experienced live entertainment professional, having worked in theater production, merchandising, and licensing. As Senior Vice President (SVP) of Mills Entertainment's Theatrical Division, post its CAA acquisition, she led production and developed shows based on popular intellectual properties.

Previously, Elin was SVP of Branded Entertainment at The Araca Group, developing entertainment projects, launching retail experiences in Australia and Asia, and growing its licensing arm, including creating the first online game and iPhone app for a Broadway show. She worked with partners like Wicked, Jersey Boys, Hasbro, Paramount, Disney, Marvel, and NBCUniversal.

Earlier, she was an Associate Producer and Founding Member at BASE Entertainment, contributing to live shows in Las Vegas and Singapore.

Elin has an MFA in Theater Management from Yale School of Drama and a BFA in Theater Studies from Boston University.

 

GLENN MASTERSON- CFO

With a MBA in Finance and Entrepreneurship, Glenn boasts over 25 years of seasoned experience in financial management and executive consulting within the media and entertainment sector. His journey encompasses significant roles at prominent organizations such as EMI, Sony Music, The Weinstein Company, Simon Fuller's XIX Entertainment, Eastern TV - the production house behind 'Love & Hip Hop', and Hud:Sun Media, known for its innovative multi-platform productions. Currently, Glenn applies his deep industry insights and financial acumen in his role as the Chief Financial Officer at Running Subway.

 
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KENNETH MUNOZ - LAWYER

Kenneth has been a board member of Running Subway since its startup in 2004.

He is a partner at SCP Worldwide. SCP owns sports, media and entertainment properties, including the St. Louis Blues Hockey Club, Real Salt Lake of Major League Soccer, and an ownership position in Running Subway. While serving in his previous position as Senior Counsel at the law firm of Sidley Austin Brown & Wood, Munoz worked with James Sanna and SCP in creating Running Subway, LLC.

Before joining Sidley in 2002, Mr. Munoz capped a twenty-four year career at Madison Square Garden with a sixteen-year run as Executive Vice President, Business Affairs and General Counsel. Some of his credits include MSG's 1997 acquisition of Radio City Productions, negotiating MSG's unprecedented contract to telecast New York Yankees games, helping to establish the New York Liberty WNBA franchise, and expanding MSG entertainment programming businesses.

CAMERON CREWS - PRODUCER & STAFF MANAGER

Cameron is a producer and staff manager at Running Subway Productions, with prior experience as an indie film producer at Glass Eye Pix and a writer for The Beverly Hills Courier. She holds an undergraduate degree from the University of St. Andrews and a Master's in Creative Writing from The New School, bringing a unique blend of creative and academic expertise to her role.

 

ADAM SCIORSCI- HEAD OF SALES & MARKETING

Adam, a ticketing and sales expert with nearly 20 years in the live events industry, joined Running Subway in 2023 to head their ticket sales and marketing strategy. Previously, he led RPM Agency's ticketing, setting Broadway records and managing campaigns for Tony winners "Moulin Rouge! The Musical" (2021) and "A Strange Loop" (2022). At RPM, he also directed ticketing for attractions like "The Elf on the Shelf's Magical Holiday Journey" (2020) and "The DiscOasis" (2021 & 2022).

Before RPM, Adam handled group sales at Madison Square Garden and Radio City Music Hall, achieving record sales for the Radio City Christmas Spectacular. He also contributed to launching "Cirque du Soleil's Zarkana" and the "Rockettes' New York Spring Spectacular," and managed sales for Cirque du Soleil's Theatrical Division, including "Paramour on Broadway" and "NFL Experience Times Square."

 

CHRIS GIORDANO - PRODUCTION CONSULTANT

Chris is an entertainment industry veteran writer, director and producer of Emmy award winning network television programs, feature films, and live theatricals. Giordano has served as Creative Producer/Head of Concept Development for Franco Dragone Entertainment Group, VP Production at Radio City Entertainment, EVP/General Manager at Stage Entertainment, and Executive in Charge of Production/General Manager for David Copperfield (network television specials and international tours). And as an independent producer collaborations include JUDY GARLAND IN CONCERT, THE DANA CARVEY SHOW, SUITS THE MOVIE, BUBBE MEISES (two Emmy Awards) and LIZA LIVE FROM RADIO CITY MUSIC HALL (one Emmy Award).